Leveraging social media for local SEO
Social networks can be difficult to integrate into a local brand SEO strategy. However, with careful thought, you might find an interesting and engaging way to use such platforms to further your conversion goals. Some platforms are built for local and can be used to drive more local traffic to your site, and supply a […]
User-Generated Video Content Ups Your Credibility
Have you thought about adding video to your marketing? What about the idea of your users and clients making the video for you? Video can be very impactful, and is a great way to turn what could be a boring section of your site into something fresh and exciting for your visitors. Why have people […]
How Google’s AMP Will Influence You
Google is going all in on mobile! And AMPed pages are going to be a big thing your going to have to start thinking about very soon. The fast loading, stripped down pages are made to make mobile websites load faster and be easier to read on small devices. With the landscape always changeing, and […]
You don’t need more website leads, just better website leads!
Here is a story for you all…feel free to skip ahead if you have heard it before or even lived through it…. A business is finally going online! It’s an exciting time for both new and old businesses alike, they spent a lot of time and hard earned money to craft what they feel is […]
How to Build a Content Conversion Funnel
You get inbound traffic from a ton of sources online. The question is what to do with it once they are there? When you create a piece of content, you need to think past someone just reading it. You need to build next steps from them.
The terrifying connection between malware, Google Search Console and AdWords
Malware is a pain to deal with. But if your website gets infected with it, it goes from a pain to a nightmare! If your website gets flagged for malware the trickledown effect of it can ruin days, week, or months of work you have put into your site.
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
Another day in the world of SEO and another new thing from google, but this time at least it’s not a new search update that will tank all our sites and send us into a frenzy! They are releasing a new tool called Google Analytics 360. They are saying it will be your all in one place for Data Management, On-Site Testing, Data Analysis and Visualization, tag management, and attribution.
RIP Google PageRank score: A retrospective on how it ruined the web
Ever gotten a crappy email asking for links? Blame PageRank. Ever had garbage comments with link drops? Blame PageRank. Ever had to ferret out the how and why you should make use of the nofollow attribute on links ? Blame PageRank.
Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop
The world of Search has changed a lot with the rise of mobile devices. If you look around you will see almost everywhere people plugging into their phones chatting, searching, and buying things. Because of this how people view search engine results has also changed! Because of this we as search engine marketers need to […]
How to Stretch Your Nonprofit’s Marketing Resources
One of the hardest things to do is market for a non-profit at times. You don’t get the budget, the resourches, or the team that for profit companies get. So how can you overcome this without going crazy? We found this great article on hubspot to help you out! It goes over some great time […]