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Graphic Design & Printing help grow ECommerce

Take a moment and think about what your life would be like if you had to run all your marketing with handwritten communication only. Thankfully we don’t live in a world like that, digital marketing makes life so much easier, but print media is still essential in running a company that solely exists online. Wait! Isn’t print marketing largely on its deathbed? Wouldn’t the likely clients of a digital company be most responsive to digital advertising channels? Though many people believe that print is on the way out, it’s still more effective than we realize. Why print is still needed. Think about how brick-and-mortar businesses use print. They mail out postcards; they install window decals with their hours and contact

What Kim Kardashian can teach your small business!

The world is getting more and more mobile every day! Because of this, businesses and how they design their digital marketing needs to work with and be designed to interact in a mobile world. And, a nice perk is that website design and web apps built for this mobile world can make you a lot of money! Every day new mobile apps and mobile websites prove that a good concept, and an addicting feature or two, can bring people back over and over. Kim Kardashian’s mobile game has made $43 million so far since launching in late June last year, proving once again that life is not fair. Kim Kardashian: Hollywood, a freemium game in the style of Candy Crush

Setting up your design for printing

Graphic Design and Printing go hand in hand. But a lot of times, as a small business owner, you find yourself taking on the role of a graphic designer in order to save some money, or you might be a new graphic designer starting out on your own and getting ready to send your first files to a printer. There are a lot of things people overlook when prepping a file for print, and this is our guide to help you with sending your artwork into us or any printer to make the process go smooth. What program should I use? Adobe Photoshop, Adobe Illustrator and Adobe InDesign are the default go to programs. They each have their own strong

8 Steps to Hire the Right Website Design Company

Your website is your online store front. Even if you have a brick and morter store, the goal of your website is to draw in and get you more customers and sales. But so many people have websites that don’t do what they want, or are currently working with a website design company and don’t feel like the website they are getting is going to give them what they want. A good website is one that provides its visitors with important company information, while promoting its products or services in a very user-friendly way. If you fail at any of these things, your website can underperform or not perform at all, in a way that helps your business. There are

Search Engine Marketing (SEM) – Nashville

A lot of small business have become burnt out when it comes to SEO and SEM. This issue is not just here in Nashville. We talk to people all across the country and we here horror stories of how they paid thousands of dollars and got so few conversions, or how they had no idea what was being done, or why anything that was done in the first place. It has made many small business owners in Nashville and around the country feel like people who sell SEO and SEM are selling snake oil to them.

The Newest Webmaster Tools, Good for Internet Marketing or Not?

Why do you think Google is in the process of rebranding their “Webmaster Tools” to be “Google Search Console”? Is Google’s new “Google Search Console” your answer for SEO? Find out what the most successful business owners are doing different for their internet marketing strategies!

Websites for Law Firms

“Growing up, I always wanted to be somebody, but I see now that I should have been more specific.” – Lily Tomlin For some reason law firms seem to skip over their websites when thinking about digital marketing. Many law firms are missing a huge chance to set themselves apart from the other lawyers in their area. Let’s assume, for argument’s sake, that somewhere, there’s a Law firm that does actually care about its website and recognizes the opportunity to use it to differentiate itself and attract new business. How might this firm use the vast store of digital marketing knowledge that exists today and what might they do to reimage and reinvent their website? Here are some thoughts: Tweet

The cure for the common desk job…

Did you know that 80% of American jobs are sedentary or require very little activity! Jobs requiring moderate physical activity, which accounted for 50 percent of the labor market in 1960, have plummeted to just 20 percent. The hazards of sitting all day long–whether you’re staring at a computer screen at work or watching TV on the couch at home–are better understood now than ever. In recent years, researchers have linked too much sitting to back pain, repetitive stress injuries, obesity, and even an increased risk of diabetes and heart disease. So, the next question is: What’s a desk jockey to do? For most people, quitting your job to become an exercise instructor simply isn’t an option, but there are

6 Ways Print Marketing is Better than Digital!

For the past couple of years businesses in Nashville and all across the country have been pulling away from Print Marketing. Many have thought this was a sign that print was on the way out and digital would be the future, but small and large companies are learning print still has its place and can help grow your business. This year JC Penny is re-launching there catalogue to mail to people’s homes, J.Crew has just invested a lot of money to re-haul there catalogues for print, and even online only businesses like Birchbox are sinking a good bit of their marketing budgets into print marketing. Print media still has the capability to be one of the most important components of

Why is a logo important?

Many people over look how important a logo truly is. But over the weekend the Hilary Clinton campaign released their logo for the new election season, and man was it met with backlash! It is a microcosm that shows how your logo can make you seem out of touch, and lack credibility very quickly in the eyes of people around the world. Using the mistakes they made, I want to take time this morning to go over how your business can avoid this type of backlash. It is safe to say that your logo is the MOST important strategic marketing asset a company owns. A well done logo brings a lot to the table for your company in a small