How New & Existing Customers Interact With Your Paid Search Ads Differently
Inbound marketing is changing how businesses market, it’s a change from the traditional path and can be integrated into how you approach all avenues of your marketing. Because of the nature of inbound marketing and my love for social media marketing it lead me to get certified in inbound marketing as well. And after taking the courses for that it has caused me to look at the whole life cycle and approach to marketing funnels in a new light. One way a lot of companies lose focus of their inbound leads and how to best convert on them is they fail to look at the difference between current and future customers and how they might be looking at your marketing