How New & Existing Customers Interact With Your Paid Search Ads Differently

Inbound marketing is changing how businesses market, it’s a change from the traditional path and can be integrated into how you approach all avenues of your marketing. Because of the nature of inbound marketing and my love for social media marketing it lead me to get certified in inbound marketing as well. And after taking the courses for that it has caused me to look at the whole life cycle and approach to marketing funnels in a new light. One way a lot of companies lose focus of their inbound leads and how to best convert on them is they fail to look at the difference between current and future customers and how they might be looking at your marketing

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How to Stretch Your Nonprofit’s Marketing Resources

One of the hardest things to do is market for a non-profit at times. You don’t get the budget, the resourches, or the team that for profit companies get. So how can you overcome this without going crazy? We found this great article on hubspot to help you out! It goes over some great time saving ways for you to still put out good content and be a part of content marketing while not stretching your company or giving into the pressure to do the same thing as big companies on a shoe string budget. Things like being a curatar and not a writer, repurposing your assets, keeping the hands in the pot low, and learning to find overlaps you

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Weekly Search and SEO Headlines

It’s time for a weekly recap of all the news in the world of search and search engine optimization! Bing’s Big News: It’s almost time for match maddness! Which means college basketball is on the minds of basketball fans across the country, and yesterday college hoops invaded the world of SEO! For the second year in a row, Bing and the NCAA are teaming up to help fans fill out their NCAA brackets and follow all 67 games during this year’s tournament. So if your looking to get your bracket all filled out, and cross your fingers as you hope your team brings you glory and riches this year head on over to Bing to do it. More Bing News:

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Death by Desk Job

Is your desk job slowly killing you? Did you know that the more hours a day you sit, even if you exercise, the greater your risk is for an early death? That’s right: even a perfectly sculpted six-pack can’t protect you from the dangers of your chair. Let’s say, for example, you work 60 hours a week at a desk job, but still squeeze in five 45-minute bouts of exercise. Some people would consider you to be active. But Marc Hamilton, Ph.D., a physiologist and professor at the Pennington Biomedical Research Center in Baton Rouge, Louisiana, would still classify you as sedentary. Hamilton says that the amount of time you spend sitting and the amount of time you dedicate to

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Why is website design so expensive?

In the last website design article, written by Cy, he talked about “What makes Professional Website Design Different,” a question we get asked all the time. In this post, I’m going to look at why website design is expensive, which is the other question we get asked all the time, especially with the rise of Odesk, Hibu, Wix, and others that use stock templates. (Do not use these places/services ever, for the love of all that is good – the amount of people we get coming to us after they have had ‘software’ or ‘websites’ built by these people, where we have to burn it to the ground and start again is just painful. Save yourself the heartbreak and just

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The Facts About Carpal Tunnel Syndrome

Most people could never imagine that their desk job could be hazardous to their health; however, a serious injury called carpal tunnel syndrome is common among office workers and other workers who engage in repetitive motions of the wrist/arm. What is carpal tunnel syndrome? Carpal tunnel syndrome occurs when the median nerve, which runs from the forearm into the palm of the hand, becomes pressed or squeezed at the wrist. The median nerve controls sensations to the palm side of the thumb and fingers (although not the little finger), as well as impulses to some small muscles in the hand that allow the fingers and thumb to move. The carpal tunnel – a narrow, rigid passageway of ligament and bones

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Six Reasons your Website might ruin your SEM

When you look at your Search Engine Marketing reviews, are you excited or is it a monthly task you dread? Are numbers falling off? Are conversions plummeting? Is core audience bouncing off the site? No new leads? These are issues many businesses in Nashville face when it comes to their SEM, and we hear about it all the time! Did you know that a lot of your SEM problems could be starting right on your website itself. If your website isn’t up to par, then all of the money you’re pouring into your SEM to dominate the competition in Nashville is just being wasted. SEM needs a strong foundation to build on. Driving traffic to a page people can’t use,

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Graphic Design and Printing

Is your brand needing a face lift? Serious SEM is here to help! We love helping your business find it’s unique look and feel to make it stand out. Our experience in Graphic design and printing can help take you to the next level and grow your business! Serious SEM offers consulting, graphic design, and printing services to help you promote and advertise your Nashville business. Our professional designers in Middle Tennessee will happily help you in creating an identity, brand, logo and all your printing and design needs. We offer graphic design for almost any application and solutions for all your graphic design and printing needs. Don’t get left behind. Get help with your creative needs from one of

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Website Design is Alive and Well

I had an article linked to me on Facebook the other day (which you can read here.) that talks about how website design is ‘dead.’ It saddens me to see that this article is gaining traction on the social media circles and has some business owners buying the hype of the writer and making some poor choices. Honestly, the author clearly has no clue what he is talking about. And it has made me quite upset to see UX magazine publish such waste. The first misunderstanding by the author is that he clearly has a very limited view of what a “website designer” is, and what we do day in and day out. Years ago, web design was simply doing

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