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You don’t need more website leads, just better website leads!

Here is a story for you all…feel free to skip ahead if you have heard it before or even lived through it…. A business is finally going online! It’s an exciting time for both new and old businesses alike, they spent a lot of time and hard earned money to craft what they feel is the perfect website. The business is excited to show off the website and start to blog, share it on social media, emailing all their current and past clients to check it out and doing all the legwork needed to drive traffic to a website. Many businesses at this point even start to do some paid advertising on both adwords and on Facebook. Doing all this

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How to Build a Content Conversion Funnel

You get inbound traffic from a ton of sources online. The question is what to do with it once they are there? When you create a piece of content, you need to think past someone just reading it. You need to build next steps from them.

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Where Will SEO Go This Year?

A new year, often brings new ideas and new challenges to the world of SEO. What does 2016 have in store for your business and the world of internet marketing? Well things are looking to change a bit this year. With the rise of social search, local search and mobile growth, and with the divide growing between insights & content it should be quite a year of growth for SEO and matuarity in the industry as a whole. Search Engine Land has given a great top 5 list of things that look to be changing in 2016 in the world of SEO, give it a read and let us know if you agree or disagree with where they see things

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Google Experimenting With Local Business Cards In Search Results

Google is going all in with it’s new Local SEO experiment. The idea of cards for local businesses that give you insight and information about the local business in the search. But it won’t pull from y our places page or your website. It would be custom content geared towards your business built out just for theses cards. Think about it as an ad for your business that shows up BEFORE everything else in a search. It’s still in testing with just a select few businesses at the moment. But think of what this could mean! If you offer a free drink with your meal at lunch, that ad could be places above all your competitor and get you a

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Match Your Local SEO to Your Business Type with the Local SEO Checklist

More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out in the SERPs. Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results. If you do business local and haven’t looked into local SEO you are missing out on tons of traffic from your local area right online! More and more the gap between your storefront and the internet is getting smaller, because of this you need to focus just as much on local SEO as you do on your print and store front advertising. Moz has put out an amazing checklist for you

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Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

The world of Search has changed a lot with the rise of mobile devices. If you look around you will see almost everywhere people plugging into their phones chatting, searching, and buying things. Because of this how people view search engine results has also changed! Because of this we as search engine marketers need to understand and take this into account when we are planning both paid and organic results and determining what will be the best devices, placement, and position for the content to fall on the page. If you do a lot of paid advertising it is worth a look as some of the placement of how people view a search page might surprise you! Take a look

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