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The real impact of Google’s new paid search ad layout on organic search

Google has been changing a lot when it comes to their search results. They are reworking the pages and pushing users to interact more and more with the content they want you to be interacting with. From the paid ads across the top, to the AMP pages, and the my business cards. And while it is still too early to fully explore and see what these changes will have in lasting impact, it is causing some short term fear as those of us who eat, sleep, and breath SEO watch to see what changes and how users react to it so we can adjust accordingly. We haven’t seen a major shift yet from the new changes to the google search

The Unwritten Rules of Social Media

Social media is hard! It’s not all cat videos and puppies, sometimes it’s a pain and requires alot of investment from you and your company for it to really work. The goal of social media should be all about providing value to your target audience. There are no real shortcuts. In building your social profiles, you’ll need to exercise tremendous patience and energy. Commit to the long haul and you’re well on your way. Social media is all about the people over the product. Even when your selling something over social media it needs to be about the person buying it, the people making it, and the impact it has on other people more so then the product itself. This

How Google’s AMP Will Influence Your Marketing

Mobile isn’t the future anymore it’s the now. And more and more when a website is being designed and marketing is being looked at, it comes down a lot of time is spent looking at the impact mobile will have on it. And as companies work towards better ways to speed up and present on mobile, users are expecting better and better experiences on mobile. Amp pages is the newest idea put forth by Goggle that is changing up how websites look and work on a mobile device. And we at Serious SEM think it’s awesome. Amp is going to be a big deal! Not only will it make your pages more mobile friendly which leads to happier customers. But

Leveraging social media for local SEO

Social networks can be difficult to integrate into a local brand SEO strategy. However, with careful thought, you might find an interesting and engaging way to use such platforms to further your conversion goals. Some platforms are built for local and can be used to drive more local traffic to your site, and supply a good flow of local data for your SEO. Platforms like Foursquare and others are location based and display content based on where a user is. How can that not help your local seo? One of the keys of getting a quick boost to your local SEO is when something new hits, be one of the first on it and hit it hard. Even if it

Real-time search algorithm updates may be bad news

SEOs will soon be able to stop worrying about when the next update will happen and focus their energies on more productive endeavors. Sites will be able to recover faster if something bad happens. Sites will be penalized faster for bad practices, and the search results will be better and cleaner than ever. The black hat tests will likely have positive results on the SEO community, giving us a greater understanding of the algorithms. But as we adjust and as google adjusts to the new landscape that real time updates create, there is alot of possiabilites for it to go very wrong. This article from Search Engine Land does a great job at summoning them all up. How do you

How Google’s AMP Will Influence You

Google is going all in on mobile! And AMPed pages are going to be a big thing your going to have to start thinking about very soon. The fast loading, stripped down pages are made to make mobile websites load faster and be easier to read on small devices. With the landscape always changeing, and mobile taking up more of a market share then it ever has before it is clear that google is wanting to be at the for front of mobile search and how to optimize the web for it. Faster-loading articles improve the publisher/reader relationship. Speed is the most obvious benefit to publishers using AMP for improved SEO. That speed translates into more page views and fewer

Google’s Update for Mobile-Friendly Websites

On April 21st Google unveiled their latest algorithm update that expands the application of “mobile-friendliness” to provide a ranking signal in conjunction with App Indexing, which does feature useful content from apps for signed-in users searching on mobile devices. Find out precisely what does this mean for your website when you’re a Local Business?

Getting Started With Social Audio on Anchor

Anchor is the first of it’s kind, it’s aim is to take audio social. Think of it as Vine but but for audio bits. Short little snippits of audio to be shared around and heard by others. While it is a cool idea, I am not sure it is really going to take off. What could you have to add to social in audio that you can’t get across in video with Vine or Facebook? The idea of just being audio seems a bit empty to me but it could take off. The biggest area I can see this getting a foothold and making some real waves is in the podcast world. As it gives any podcaster a means to