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How to Choose the Best Social Media Site for Your Business

Social media…seems like every day there is a new buzz world, or platform people are all talking about. How do you know what one is the right one for your company? How do you pick out from the mass of options that one to focus your time and energy into in order to drive the best results to your business? Well that is what this article is here to do! To help you see the strengths of the major platforms and help you make a better more informed choice on what ones you really need to hone in and use to take your business from social media user, to a social media power player. From Facebook to Instangram, twitter to

The evolution of SEO

Over the years SEO has changed, and the way we approach our jobs has changed as well. We no longer just optimize a website in order to make it rank well in google, we now are in charge of creating, promoting, and connecting good content with the end user of a business. SEO still has its technical side to it, but it’s become much more about the user and how to give them the best content to make the website you’re working on the authority on the issues, industry, or product they are offering to the public. It’s time we shifted from seeing and presenting our self as optimization specialists and started to look at ourselves through the lens of

Why Now, More Than Ever, SEO Is Not Just About Google

What if I told you there was more than just google as a search engine? What if I told you that focusing on the others could drive your business to see more profits at a lower price? The world is a changing place and the big three of search engines aren’t the only ones in the game anymore who matter. As more and more people compete for space on google the harder it is for a business to stand out. As digital marketers we need to start looking for other avenues to make our clients stand out and turn a profit. Duck Duck Go is one great avenue that is untapped and could be a huge player in the future

The 2016 State of Link Building Survey – Results & Analysis

Link building is in an odd spot. Some people swear by it still, others pull out the pitchforks and want to burn it to the ground it seems. The past year has been a bit of a calming down period as some are starting to see the value in link building done right, and others are starting to see they need more content to drive the links and to create the links off of now. As much as we like to say content is king, at the end of the day without any links going to that content it doesn’t really have a huge impact. We need to be making great content, creating good links back to it, and driving

First-page minimum bids continue to rise in wake of Google desktop SERP changes

The Fallout has started! With the new changes to serps and adwords we are seeing a rise in price for those coveted top of the page ad spaces in the search results. We haven’t seen any huge shifts in CPC in aggregate just yet, but as this article clearly shows from the top of first page and top of page bid minimums are moving, and moving pretty steady, in an upward direction. It’s still very early to assess the impact from these changes but it’s worth keeping an eye on and seeing how having four paid adds at the top of the results will affect organic if at all, and how the price will change up or down as the

4 Ways to Improve Your Search Rankings

Do you recall the days we as Internet marketers lived and died by search engines for traffic? The days and nights of tedious work sweating it out to push a site to #1 on Google just for it to be seen. Think back to the time when keywords and ranking high were the only assured way to find success in the eyes of Google. Thank goodness we live in a brave new world! Where things are diverse and we have so many ways to achieve those results and don’t need to live and die by our google rank and it’s organic reach. But what if I told you we aren’t really all that far away from where we started, and