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Why it’s harming your link dev efforts

With all the available metrics provided by the amazingly helpful SEO tools that we have today, it’s easy to get a quick read on potential link-building prospects. However, you know you have a problem with metrics blindness when you do the following: You immediately pursue a link on a site based on its metrics. You immediately ignore the chance to obtain a link on a site based on its metrics. I’m not naive enough to suggest that you completely ignore metrics or that they aren’t one of the quickest ways to get an idea of how “good” a site is. I am suggesting, however, that you use these numbers as a starting point only . Numbers don’t always tell the

As search changes, Google changes

Search is changing, it’s an ever evolving organism at this point and time. Searching means utilizing a wide range of interfaces, including GPS devices, wearables, smart objects such as Amazon Echo and operating systems such as iOS and Android. Oh, and we’re not just lounging on our sofas at home when we search. We’re searching on the go. People want information on the go as they go about their daily life. And because of this we have adapted a number of different ways to interact with the internet and get the information we want the way we want it. But google is not sitting back and letting it’s grip on our search habits fall to the side easily. While google.com

Organic CTR & SEO Rankings

CTR and SERPs have always had a love hate relationship. Some people will tell you they don’t connect, others say they do, some say yes and no all at once. But as Google switches to focus more on good content, and improved user experience as factors for your rank. Then number of clicks would naturally have to factor in, as a measurement to show how good or bad your page is in the serps to draw people in who are looking for that type of content. So how do you do that? Optimize pages with low “organic Quality Scores Combine your SEO keywords with emotional triggers to create irresistible headlines. Increase other user engagement rates. Use social media ads and

How to Use Twitter Retargeting Ads to Generate More Customers

In this age of marketing , it’s all about lead nurturing, meeting a client at some point in their buyer journey and helping them find the information they need and show them you’re at their side so when they are ready to buy you’re the one they will buy from. The most common way to do this is with a series of well-timed, relevant emails to a perfectly segmented audience. But with twitter and retargeting your tweets you can use have the same outcome without having an email to target with. Twitter gives you access to what people like, share, and talk about. Targeting those users and then redirecting them to relevant content is a great way to get yourself

Don’t trust Google to structure your local data

Google’s local answer boxes can be a great help when you searching. But they can also confuse people and have them skip over your site. Google doesn’t always grab the best information by default to display. As the article shows when doing a search for apartments it gives you a smart answer box but instead of showing the apartment information it pulled out parts of the reservation calendar for when they would be open for rent. How can you avoid this issue? By doing a bit more work on the backend of your site and how it is laid out so Google ca make smarter choices in what type of data they are pulling. A simple three step method makes

How to Successfully Promote Instagram

So you took an awesome photo. And you know it rocks…but now you need people to see it, comment on it, share it, and then keep you in mind the next time they want the awesome product or service you just took a photo of. But how do you go from the annoying business on Instagram to the business everyone wants to share and hang out with? Be yourself! Seriously…don’t sell. It’s a photo, it’s all about show casing who you are, what your product/service is and how it can change the world around you or just brighten up someone’s day. Showing people your brands personality and values will carry you further then trying to drive people to your store

Develop free, lightweight attribution insights

When you are running paid ad’s alongside your organic results, it’s a great idea to keep your organic and paid listings to have a consistent branding across them. By managing this and keeping a close eye on it you can reduce ad spend and also increase the number of clicks your organic search gets over time. If you’re keeping an eye on your keywords, have an idea of what pages are showing up with what phrases you are ahead of the game. If not you will need to start with pulling all your keyword data and ranking from your Google Counsel or another tool that you use to keep track of your SERPS. Then you will be able to find

What they don’t tell you about SEO

If there is one thing that working in SEO has taught me, it’s that people seriously understate the resources and time needed to market their business online. Before you even jump into content making, link building, and driving traffic to your site through social media you first have a lot of research that goes into any internet marketing project. Competitor Analysis: Looking at your business and how it stacks up against others. This phase is to set up and see the landscape of the industry and how it relates to search and the internet as a whole. Looking at factors like estimated search traffic, domain authority, trust flow, number of internal and external links, and monthly searches. Traffic Opportunity: This