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Internet Marketing in Tennessee

No matter where your business is and what it does, local Internet marketing is becoming an increasingly important part of gaining new customers. At Serious SEM, we help clients in Tennessee get more exposure from local searches. We serve clients anywhere in Tennessee, whether in Chattanooga, Nashville, Knoxville or Cookeville. Our aim is to help small to medium sized businesses with all-in-one online marketing plans. Why Small to Medium Sized Businesses Need Internet Marketing Nowadays many people will turn to the Internet rather than a phonebook when they want to find a product or service. Even for local products and services, do online searches. With a rising amount of consumers turning to the Internet to find local Tennessee businesses, it’s

Beef up the Local SEO for Your Nashville Business

It’s no secret that consumers spend more over the holidays. This means there’s never been a better time to invest in improving your local SEO. Not only will local online marketing help you reach more locals, if you live in any of the southern states, it could also help people who are visiting over the winter to find your business. Ranking high in relevant local searches is a great way of gaining new customers. After all, you’re marketing to an audience that was already interested in your product or service before discovering you online. Why Local SEO Matters If you live in a large metropolitan area, you can’t assume you’ll get page one Google rankings for local searches relevant to

The Ultimate List Of The 100 Most Common SEO Mistakes People Make

Are you starting up a website for your business, or have one but feel the SEO Needs improvement? This article lists 100 of the most common mistakes people have made when building their SEO. Search engine optimization is a fairly straightforward thing – all you need is high quality unique content and authority backlinks pointing at it and you are good to go. However, those two main factors of SEO contain a lot of smaller sub-factors which creates a lot of opportunity for mistakes. And mistakes are not something absent in the world of search engine optimization. Read the full article here With so many mistakes possible, it might be in your best interest to hire a professional company like

Take Full Advantage of Your Website

When you’re a professional, you need to look professional. Everything your business does – from the interior design at your location, to the manner in which you and your employees conduct yourselves – should show that you care about offering your customers value. Your professionalism (combined with effective branding) should help you stand out from the crowd. You should aim to be equally professional when it comes to your website. Nowadays businesses are able to effectively brand themselves online. Your website is the hub of your business’s online presence and it should be a good representation of what your company is about. With local SEO and online marketing largely taking over traditional advertising, your website deserves to be treated like

Make Google My Business Work for You

Google offers many tools to help users do everything from finding places to translating sentences. But if you’re a local business owner, Google My Business will stand out as a unique tool that can help you reach more customers and improve your SEO. If you’re a business owner and you don’t yet know what Google My business is, you should definitely learn about the tool. What makes GMB stand out as a good tool for businesses that operate in a local area is that it helps them get listed in local search results. By providing Google with some important information about your business, you’ll get listed in local search results that target your products and services. After all, there’s no

Chattanooga Business: Perks Of Internet Marketing

Some of the world’s largest businesses put a substantial amount of effort into marketing their brand online. It’s safe to say that these businesses choose to invest in internet marketing because the ROI makes it worthwhile. But if your business operates locally in Chattanooga, you might be wondering if copying fortune 500 companies in your own marketing strategy will actually still work. The short answer is absolutely. You don’t have to be a household name globally, or even locally, to make the most out of internet marketing. Regardless of the size of your business, there are many advantages to marketing it online. Market To The Right Audience With search engine marketing (SEM) and (SEO), you won’t be marketing to people

Content Marketing for Boring Industries

Why Your Business Still Needs Good Content These days, business are investing more than ever in marketing themselves on the internet. Some business owners say that they can’t quite tell whether or not they’re getting any ROI from their content marketing strategy, but statistical data has shown that 74.2% of companies have reported getting more leads from using a content marketing strategy. Those marketing strategies might not all have been perfect because 57% of business have reported that they find producing content consistently was challenging and additional 60% said they found it difficult to produce engaging content. Where does this leave you and your small to medium sized business? You may be think that your business doesn’t need a content

Using Online Reviews For Reputation Management & Quality Control

Online reviews are indispensable in modern business. Many consumers place a high level of value on what reviewers tend to say about your brand. But unfortunately using online reviews isn’t always as easy as placing a few flattering testimonials on your website.

Why Your Knoxville Business Needs Local SEO

In this modern world, the influence of technology in our everyday lives seems to be becoming more prevalent as time passes. Things that used to be done on paper (or in person), are now often being done digitally. While you can fight this revolution, it would be an absurd idea to think that things are going to turn around. Social media, internet searches and technology as a whole will continue to develop, leaving you with the decision of either having to adapt to the new way of doing, or desperately trying to hold on to the idea that it’s possible to live in a world where technology will turn around and become a less important part of society moving forward.