SEO Insights & Tips - Blog | Expert Strategies from Our Professional SEO Company

Chattanooga Website Design – Does Your Business Need It?

Regardless of whether your business is big or small, getting found on Google is becoming more and more important. In fact, a strong online presence is often more important for local businesses than for large corporate companies. Potential customers often search for a local businesses online, so a listing in local search results will definitely help you gain new customers. One of the main ways you can boost your visibility in local searches is with a professional website for your business. Your website will be the online representation of your brick and mortar business. In the same way your customers can find your business in one place offline, your website gives customers a specific place to find your business online

Who Needs Local SEO? Knoxville Industries That Benefit Most

Nowadays, everyone’s always making noise about getting online so your business can be current. But as a business owner, you have to approach any marketing trend with an appropriate amount of skepticism. While this doesn’t mean you have to be overcritical, it does mean you have to do the necessary research before making your final choice. To help make the decision easier for you, here are some tips in determining whether or not your business can benefit from local SEO. Are People Searching for You? One of the easiest ways to tell whether or not you can benefit from local SEO is asking yourself a simple question – are people searching for your product or service online? If the answer

Boost Your Local SEO

There’s no use in any inbound marketing techniques if you don’t have an audience to market to. That’s why SEO is a critical step in attracting new customers to your business. With SEO, you can attract traffic from relevant local searches. This will help all your other inbound marketing efforts, like social media marketing, blogging and your email list pay off. If you’re ready to invest in local SEO for your business, now is a great time to learn more about common SEO mistakes to avoid. You Forget to Focus on Local SEO If you run a local brick and mortar business, there’s no sense in showing up for searches people make in other countries. You’re way more likely to

Best Knoxville Local SEO Company

If you run a local business, getting in online search results can boost your profitability significantly. The best part is that getting listed in local search results doesn’t have to be difficult. You simply need an online presence that’s been set up with the right information. There are a few things you can do to improve your odds at getting found by potential customers online. Working with a reliable online marketing company is one. A good online marketing company will know all the ins and outs of getting your business ranked in relevant searches online. Online Marketing Basics: What Is SEO? SEO is short for search engine optimization. This is the process of setting up an online presence for your

How to Plan for a New Business Site

A business website is an amazing online marketing tool. You can use your website to tell potential customers about what your business does. You can even use your website as a way to get in touch with new customers, or to give potential customers a way to reach you for service quotes. Doesn’t matter if you’re getting your first website, or simply redesigning the old one, your small business website should echo your excitement for your business and help customers see what separates you from competitors. A good website is an excellent branding tool that helps customers not only understand what your business does, but why they’d want to work with you. Should I Plan My Business Website? So, if

How Much Should You Invest in Content Marketing?

Content marketing is a huge building block that will boost your online marketing campaign tremendously. But how much is content marketing really worth? What ROI can you expect from your marketing dollars spent on content? For business owners, establishing the value of content before making financial business decisions is vital. There’s no use forking large amounts of money over into something if it isn’t going to bring in new customers. As a general rule, the more bootstrapped your business is, the more careful you’re going to be about investing in content marketing. Some businesses have full-time employees to handle online marketing and content creation, but not all companies have the resources to appoint an in-house marketing team. What is Content

SEO for Your Small Business

Getting found online can boost your business tremendously. But how do you market your business online? Well, there are many ways to do that, but one of the crucial parts in getting found online will require you to optimize your business website for search engines – a process called SEO. Search engines (such as Google) are where people begin their online journeys, and if your business isn’t listed in the first few search results, your website won’t be considered as a possible destination. How Does SEO Work? SEO (short for search engine optimization) is about making your website easy for both people and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and

Why Responsive Website Design?

Your business website might look great on desktops. Perhaps it conveys your sense of professionalism perfectly. You might have even spent big bucks on your snazzy design. But with the rise of mobile, the way your business website looks will soon take a backseat to its mobile friendliness. That’s right – responsive design that’s optimized to work equally well across various devices is becoming more important by the day. With each passing year, Google’s reports show that a higher percentage of searches being done from mobile devices like smartphones and tablets rather than desktops. Since as early as 2014, the amount of mobile searches in the US have already overtaken the amount of searches from desktops. But unfortunately, too many

Why SEO for your Business?

How will you reach your target customers? This is a question on the mind of every business owner. And while some marketing tactics are rather hit and miss, meaning you advertise to anyone out there hoping they’re the right people for your business to work with, there are marketing tactics out there that help you target the market segment you want to reach. Digital marketing focuses on helping you reach your target customers. One big area of digital marketing, SEO, helps you reach a larger audience through organic search optimization. But why do you need SEO for your business? Can you make your digital marketing strategy succeed without it? Well, let’s look at some of the benefits of SEO, then